7 Most Important Tips to Create the Best Medical Web Design in Australia

The website design is simple for other forms of websites, it becomes quite difficult when it comes to healthcare. It generally occurs due to the difference between healthcare website design strategies and the expectation of users. Users don’t get convinced when they don’t find what they expect to see on healthcare websites. Bad web design is the only reason for the dissatisfaction of website visitors. Thus, follow this article if you are looking for the best medical web design for your organization in Australia.

Importance of Engaging in Web Designs for Medical Background:

If you are running a healthcare organization, then you must consider the following key points before designing your website.

1. The major group of healthcare marketing executives perceives an appealing website as the primary driver of their business. 
2. More than 50% of people search for medical providers online before engaging with healthcare services. 
3. Whereas, approximately 81% of people remain discontented with their healthcare experience.  

Healthcare executives use digital platforms as the basis for promoting their business. According to studies, most healthcare organizations are struggling to create a compelling user experience. Hence, they are seeking for those usable designs that can delight their target audience.
User-centric website design aims at delivering an enhanced user experience to its visitors. It is intended to provide solutions to those who are looking for healthcare products or services. Hence, move forward and explore the tips to create the best medical web design in Australia.

7 Most Important Tips to Create the Best Medical Web Design for  Promoting Better Health in Australia

Quickly review the top five web design principles every healthcare company should consider in this year.

1. Invest in Data Visualization Techniques

Visualization techniques are great to help patients to be aware of health-related worries. Many organizations have already adopted visual techniques to convince their customers of good health. These techniques are powerful means to display complex information in a simple way. Thus, it is easier for visitors to understand what you are trying to communicate. Hence, use simple visualization techniques in your website to help others reach their health goals. Make sure that your website is impressive in its simplicity and elegance.

2. Avoid the Use of Jargons 

Jargons are technical terms which are used by professionals. These terms are beyond the comprehension of a layman. For example, you have visited a doctor and he is using medical terms. Though he is speaking in English, you won’t understand what is he trying to convey. As a result, you won’t visit that doctor again. Thus, if you are a healthcare professional, then try to avoid industry jargon. Instead of that, use those words that will be easily understood by the visitors of your website.
Since there is a difference between the knowledge of common people and medical professionals, follow a user-centric approach. Follow the same principle for your digital interface to enhance the viewing experience. Thus, your website should clearly explain the disease and the importance to connect with a healthcare professional. Therefore, use simple visual designs, information architecture, clear visuals, and detailed explanations on your website. Remember, that you will need to provide convincing answers to the questions of your website visitors.

3. Make a Mobile-Friendly Website

More than 50% of web browsing all over the world takes place on mobile devices. So, making your website mobile-friendly should be a vital criterion for your website. Thus, the healthcare industry all a whole should move forward in this direction to increase the traffic. It is advantageous for the healthcare industry since it is difficult to understand mobile responsiveness.
Google de-prioritizes websites that are aren’t mobile-friendly and hence they get low rankings. Your website needs to be mobile responsive to appear among the top searches of the search engine. Moreover, smartphone users will be able to visit your website. Also, ensure that your website nicely fits the screen of smartphones. Visitors will be dissatisfied if they fail to read the information they are seeking. It will affect the goodwill of your healthcare organization drastically. You will need a mobile responsive website in order to stay ahead of the competition.

4. ADA Compliant Website

The Ameraican Disability Act issued a series of rules and regulations on the accessibility of websites. ADA states that an individual can lodge file a suit if he fails to process the information on a website. It is incorrect to assume that healthcare websites are not required to be ADA compliant.
Furthermore, many lawsuits are evident against companies breaching Title III of the ADA act. Thus, a minimum standard of accessibility is necessary to create a satisfying user experience. Tenet Healthcare is a company which was bound to make dramatic changes to its website in order to become ADA compliant. ADA uses Web Content Accessibility Guidelines to determine whether a site complaint or not. As per the guidelines, a website should be perceivable, operable, understandable, and robust.

5. Simple Navigational Structure 

Your website needs to have a simple navigational structure so that visitors can easily shift from one page to another. As a result, visitors will quickly access the required information and provide positive feedback to your website. Some healthcare websites follow such critical navigation that they don’t make sense to anyone except for the IT department.
Now you might ask why most healthcare websites suffer from poor navigation. It happens due to the following reasons:

ADH

This section is supposed to include departmental information only. Unfortunately, most websites include legal documentation, consumer reports, and state of affairs in this section. Hence, there is a mismatch between the information provided and the information needed by the user. You can separately add an ‘about’ section covering all such information. If a user wants this information, then he will easily obtain that from the ‘About’ section.

Rules and Regulations

This section is supposed to contain information about emergency rules, list of upcoming amendments, and more.

A-Z Topics

This section is not more than a sitemap that is optional for websites. Last year many websites had stopped showing site map.

Health Units

Health units are a vital section of websites for providing locations of all hospitals and clinics in a particular region.
The above points state that a site structure should be simple, clear, and intuitive. A site structure needs to be a core element of an effective website design. If your website lacks a proper navigational path, then visitors will abandon your site and visit another one. Thus, site structure becomes a priority for designing healthcare websites.

6. Unique Content

Quality of the content largely matters for persons visiting your site. They must clearly understand the language you are using. It should clearly explain health-related problems faced by people worldwide, especially in Australia. You can add patient testimonials as a form of indirect advertisement for your brand. Testimonials can include problems of your patients that you have solved successfully. Include another Questions and Answers section where visitors can add their queries. Doctors of your organization will answer these questions so that people can trust you and avail your services.
Moreover, add infographics to your site to increase your publicity in social media. Though infographics are expensive, these will promote the popularity of your site. For instance, portray statistics representing widespread symptoms of various diseases. You can also display the reasons why patients opt for your healthcare organization. In addition, provide news related to medical specialty and a blog section for controversial questions. You can use an integrated blog to attract new patients and promote brand recognition.
You can gain more attention by adding seasonal blogs on your website. For instance, cardiovascular diseases are mostly known to occur during summers. Thus, offer suggestions on how to stay safe during the summer season. Add frequently asked questions and contact pages at the end of your website.

7. Choose the Right Color Scheme

Since web design for healthcare differs in functionality, the typography, content, and galleries differ as well. But, these websites use a white and blue color scheme to create an association between them. White is chosen as the cleanest color to denote sterility and lack of bacteria. Furthermore, white highlights the background and enhances the visibility of contents on a website.
Whereas, blue represents the color of clothes doctors wear. Blue is the color of stability and trust as well. It thereby makes a calming effect on patients. Apart from these basic two colors, you can incorporate other colors to design your website. Your ultimate aim is to provide impression credibility for your organization. Your website will be SEO-friendly with a versatile content and pleasing design.

Frequently Asked Questions

1. How can I have the best medical web design for my organization?

You can design the best website for your organization by incorporating some recommended factors. These factors include visualization techniques, quality content, simple navigation, ADA guidelines, mobile responsiveness, and appropriate color scheme. Your website won’t reach the audience if you exclude any of these suggested factors.

2. What is a functional website for patients?

A functional website is one that incorporates the essential elements necessary for a successful website design. A patient doesn’t want to invest much time in obtaining the information he is searching. They try to visit those sites which provide information in a simple language and clearly sort out their problem. A functional website is beneficial both for the healthcare organization and its patients.